Talk to usThis case study summarizes Vincent Chevalier’s video testimonial. His account of ACoS and time saved is a customer-reported result, not an audited comparison.
Customer-reported results
“My ACOS decreased to 35%, and I now only need to check once a week that the budget and ACOS are on target.”
Vincent Chevalier, in a customer video testimonial
- Vincent said he previously managed ads himself and spent considerable time optimizing campaigns and bids.
- He described his earlier results as around 40%–45% ACoS.
- He reported ACoS of 35% and said he now checks the budget and ACoS about once a week.
Moving from manual campaign work
Vincent says he was managing his ads himself and spending a considerable amount of time on campaign and bid optimization, with what he describes as mediocre results around 40% to 45% ACoS. He says he contacted Adigy and tried the service.
What Vincent reported
Vincent says his ACoS decreased to 35% and that he saved significant time. He describes checking about once a week to see whether the budget and ACoS are on target.
Context and limits
The testimonial does not specify the length of the comparison, the campaigns or marketplaces included, or the accompanying ad spend, attributed sales, and royalties. ACoS alone does not show whether a book campaign produced a profit. Vincent’s experience should not be treated as an expected result for another account.
Read the guide to ACoS versus profit for KDP authors for a worked example.