Talk to usThis account is based on Nicolas Cross’s video testimonial. His ACoS and break-even statements describe his own account at the time he recorded it.
Customer-reported results
“The ACOS on new campaigns is around 7% to 10%. Nothing Adigy started is over my break-even point.”
Nicolas Cross, in a customer video testimonial
- Nicolas said he had been doing KDP for about seven years.
- He said Adigy was optimizing after about five days of running.
- He reported new Adigy-started campaigns at around 7%–10% ACoS, below his own break-even point.
Why Nicolas wanted a different approach
Nicolas says managing ads had been one of his biggest challenges. He describes regularly adjusting campaigns, which took a significant amount of time alongside his catalog of books.
What he saw in new campaigns
Nicolas says that after about five days, Adigy was already optimizing. He reported that new campaigns started by Adigy had ACoS around 7% to 10%, and that none were above his personal break-even point. He also said it was optimizing some of his original campaigns.
Context and limits
The video does not list the number of campaigns, the period used to calculate each ACoS, ad spend, attributed sales, royalties, or Nicolas’s break-even calculation. ACoS compares ad spend with attributed sales; it is not a measure of royalty profit by itself. These figures describe his account and are not a performance guarantee.
See how ACoS relates to royalties and profit and the glossary of Amazon Ads terms.