Customer case study · Adigy Editorial Team

Michael Wish: From Weekly Optimisation Hours to Weekly Checks

Michael Wish describes spending less time on routine campaign work, checking about once a week and finding his ad spend more efficient with Adigy.

Published Updated

This customer story draws on Michael Wish’s video testimonial. It describes their own experience of using Adigy for Amazon book advertising.

Video testimonial from Michael Wish

Customer-reported results

“I check in once a week. Adigy handles the routine work.”

Michael Wish, in a customer video testimonial

  • Previously spent hours each week trying to optimise campaigns.
  • Reported checking about once a week, with occasional keyword changes.
  • Described more efficient ad spend without supplying account figures.
Watch Michael Wish’s source video on YouTube ↗

Hours of work and uncertainty about decisions

Michael says he used to spend hours every week going into his advertising account and trying to optimise it. At the beginning, the work was harder because he was unsure whether he was making the right decisions. His problem was both the time required and the uncertainty surrounding routine campaign changes.

A lighter weekly routine

With Adigy, Michael says he checks about once a week. He may still add or remove a keyword, but he describes most of the work as running without his involvement. His statement that Adigy runs “99% of the time” without him is his description of the experience, rather than a measured automation percentage.

Advertising efficiency alongside time back

Michael identifies two benefits: saving a large amount of time and making his ad spend more efficient. He also says the service is making him more money. The combination matters to his recommendation because the software reduces routine work while, in his assessment, improving how the advertising budget is used.

How to interpret his weekly checks

Michael gives no exact number of hours saved, ACoS figure, budget or profit amount. His weekly checking routine describes how he uses the service; it is not a requirement or a promise that every account needs the same attention. His story is a customer account of a lighter workflow and perceived improvements in advertising efficiency.

Read Michael Wish’s full testimonial transcript on Adigy Reviews, or explore more individual customer stories.